Exploring SNS as a consumer tool for retail therapy: explicating semantic networks of “shopping makes me happy (unhappy)” as a new product development method-Reference-Cited by-同舟云学术

Exploring SNS as a consumer tool for retail therapy: explicating semantic networks of “shopping makes me happy (unhappy)” as a new product development method

Published:2015-01-02 Issue:1 Volume:25 Page:37-48
ISSN:2163-9159
Container-title:Journal of Global Scholars of Marketing Science
language:en
Short-container-title:Journal of Global Scholars of Marketing Science

Author:

Ko Eunju,Chun Eunha,Song Sangah,Mattila Pekka

Publisher

Informa UK Limited

Subject

Materials Chemistry,Economics and Econometrics,Media Technology,Forestry

Link

http://www.tandfonline.com/doi/pdf/10.1080/21639159.2014.984891

Reference50 articles.

1. Visualizing advanced data modelling constructs

2. Retail therapy: A strategic effort to improve mood

3. Good and bad shopping vibes: Spending and patronage satisfaction

4. Barnett, G. A. & Woelfel, J. (Eds.). (1988). Readings in the Galileo system: Theory, methods and applications. Dubuque, IA: Kendall/Hunt.

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