1. Auty, S. & Lewis, C. (2004). The ‘Delicious Paradox’: Preconscous processing of product placements by children. In L. J.Shrum (Ed.), The psychology of entertainment media: Blurring the lines between entertainment and persuasion (pp. 117–133). Mahwah, NJ: Lawrence Earlbaum Associates.
2. Viewers' Recognition of Brands Placed Within a Film
3. Audience Response to Product Placements: An Integrative Framework and Future Research Agenda
4. Bhatnagar, N., Aksoy, L. & Malkoc, S. (2004). Embedding brands within media content: The impact of message, media, and consumer characteristics on placement efficacy. In L. J.Shrum (Ed.), The psychology of entertainment media: The blurring of the lines between entertainment and persuasion (pp. 99–116). Mahwah, NJ: Lawrence Erlbaum.