The emergence and implications of Technologized Marketing-Reference-Cited by-同舟云学术

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The emergence and implications of Technologized Marketing

Published:2021-06-14 Issue:3 Volume:31 Page:372-391
ISSN:2163-9159
Container-title:Journal of Global Scholars of Marketing Science
language:en
Short-container-title:Journal of Global Scholars of Marketing Science

Author:

Brock Jürgen Kai-Uwe¹^ORCID

Affiliation:

1. Department of Management, Technology and Economics, ETH Zürich, Technology Marketing Group, Zürich, Switzerland

Publisher

Informa UK Limited

Subject

Materials Chemistry,Economics and Econometrics,Media Technology,Forestry

Link

https://www.tandfonline.com/doi/pdf/10.1080/21639159.2021.1921607

Reference51 articles.

1. Environments of Organizations

2. Firm Resources and Sustained Competitive Advantage

Cited by 9 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The New Service Realities;Journal of Business Ecosystems;2024-04-17

2. Digital Marketing Fundamentals;Digital Marketing Technologies;2024

3. Reconnoitering the Nexus Between Organizational Culture and Open Innovation Systems;SAGE Open;2023-10

4. Does customer participation moderate the effects of innovation on cost-based financial performance? An examination of different forms of customer participation;Journal of Business Research;2023-02

5. Applying Machine Learning to Predict Online Customers Behaviour;SSRN Electronic Journal;2023

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