Digital service innovation, customer engagement, and customer equity in AR marketing-Reference-Cited by-同舟云学术

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Digital service innovation, customer engagement, and customer equity in AR marketing

Published:2021-06-14 Issue:3 Volume:31 Page:453-466
ISSN:2163-9159
Container-title:Journal of Global Scholars of Marketing Science
language:en
Short-container-title:Journal of Global Scholars of Marketing Science

Author:

Kim Kyung Hoon¹^ORCID,Ko Eunju²^ORCID,Kim Sang Jin³^ORCID,Jiang Qi¹^ORCID

Affiliation:

1. Department of Business Administration, Business School, Changwon National University, Changwon, Republic of Korea

2. Department of Clothing and Textiles, College of Human Ecology, Yonsei University, Seoul, Republic of Korea

3. Yonsei University, Seoul, Republic of Korea

Publisher

Informa UK Limited

Subject

Materials Chemistry,Economics and Econometrics,Media Technology,Forestry

Link

https://www.tandfonline.com/doi/pdf/10.1080/21639159.2021.1923054

Reference63 articles.

1. Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement

2. Genetic and neurological foundations of customer orientation: field and experimental evidence

3. Exploring customer engagement in the product vs. service context

4. Bridging psychological distance: The impact of immersive media on distant and proximal environmental issues

5. Customer Engagement

Cited by 16 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The role of augmented reality in the customer shopping experience;International Journal of Organizational Analysis;2024-07-17

2. The origins of digital service innovation (DSI): systematic review of ontology and future research agenda;Journal of Service Management;2024-02-29

3. Model design to investigate the role of augmented reality technology on contextual marketing: a system dynamics approach;SIMULATION;2024-01-19

4. How much do green and digital service innovations matter for firm performance Understanding the mediating role of product creativity;International Journal of Technology Management;2024

5. The Role of Digital Platforms and Big Data Analytics as a Base for Digital Service Innovation;2023 4th International Conference on Communications, Information, Electronic and Energy Systems (CIEES);2023-11-23

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