Diffusion of moral behavior on a collaborative consumption platform: Dual mechanisms of deindividuation and self-presentation-Reference-Cited by-同舟云学术

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Diffusion of moral behavior on a collaborative consumption platform: Dual mechanisms of deindividuation and self-presentation

Published:2023-03-05 Issue:2 Volume:33 Page:167-185
ISSN:2163-9159
Container-title:Journal of Global Scholars of Marketing Science
language:en
Short-container-title:Journal of Global Scholars of Marketing Science

Author:

Bae Joonheui¹^ORCID,Kim Kyung Hoon²^ORCID

Affiliation:

1. School of Business Administration, Kyungpook National University, Daegu, Republic of Korea

2. School of Business Administration, Changwon National University, Changwon, Republic of Korea

Funder

the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea

Publisher

Informa UK Limited

Subject

Materials Chemistry,Economics and Econometrics,Media Technology,Forestry

Link

https://www.tandfonline.com/doi/pdf/10.1080/21639159.2023.2175708

Reference56 articles.

1. Self-Consciousness and Social Identity: Self-Regulation as a Group Member

2. Alternative marketplaces in the 21st century: Building community through sharing events

3. Lemons problem in collaborative consumption platforms

4. Access-Based Consumption: The Case of Car Sharing: Table 1.

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1. The nudge effect to change the previous users' misbehaviors to stewardship behavior in personal mobility platforms;Asia Pacific Journal of Marketing and Logistics;2023-09-26

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