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Technology driven experiences from mobile direct to virtual reality

  • Published:2018-01-02 Issue:1 Volume:28 Page:96-102
  • ISSN:2163-9159
  • Container-title:Journal of Global Scholars of Marketing Science
  • language:en
  • Short-container-title:Journal of Global Scholars of Marketing Science

Author:

Kim Juran1,Kang Seungmook2,Taylor Charles R.3

Affiliation:

1. Department of Business Administration, Jeonju University, Jeonju, Republic of Korea

2. Department of Game Contents, Jeonju University, Jeonju, Republic of Korea

3. John A. Murphy Professor of Marketing, Villanova School of Business, Villanova University, Villanova, PA, USA

Publisher

Informa UK Limited

Subject

Materials Chemistry,Economics and Econometrics,Media Technology,Forestry

Reference28 articles.

Cited by 14 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Consumer Brand Engagement Through Chatbots;Digital Transformation for Fashion and Luxury Brands;2024

2. Impact of service agents on customer satisfaction and loyalty: mediating role of Chatbots;Journal of Modelling in Management;2023-08-29

3. Exploring store atmospherics of FMCG brands flagship stores with an immersive 180-degree dome-shaped display;Journal of Global Scholars of Marketing Science;2022-07-21

4. Adaptive Assessment Method of High Voltage Power Metering Operation Process Based on Information Fusion in VR Training;2022 International Conference on 3D Immersion, Interaction and Multi-sensory Experiences (ICDIIME);2022-06

5. How digital marketing evolved over time: A bibliometric analysis on scopus database;Heliyon;2021-12
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