Measuring the advertising efficiency of the top US sports advertisers
Author:
Publisher
Informa UK Limited
Subject
Materials Chemistry,Economics and Econometrics,Media Technology,Forestry
Link
http://www.tandfonline.com/doi/pdf/10.1080/21639159.2012.744507
Reference36 articles.
1. Analysing the effects of advertising type and antecedents on attitude towards advertising in sport
2. Determinants of Brand Advertising Efficiency: Evidence from the German Car Market
3. A model to measure the efficiency of hospital performance
4. Measuring the efficiency of decision making units
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