Specialized marketing capabilities and foreign expansion of the international new ventures
Author:
Affiliation:
1. Institute of International Management and Marketing, Warsaw School of Economics SGH, Poland
2. Department of Communication Sciences, Humanities and International Studies, University of Urbino Carlo Bo, Italy
Funder
Narodowe Centrum Nauki
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Strategy and Management,General Business, Management and Accounting
Link
https://www.tandfonline.com/doi/pdf/10.1080/00472778.2020.1750621
Reference120 articles.
1. Bringing “Social” Into Sales: The Impact of Salespeople’S Social Media Use on Service Behaviors and Value Creation
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4. Qualitative Research in Management: A Decade of Progress
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