The Role of Product and Brand Perceptions In Stock Investing: Effects On Investment Considerations, Optimism and Confidence
Author:
Publisher
Informa UK Limited
Subject
Finance,Experimental and Cognitive Psychology
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference103 articles.
1. Home bias: taking comfort in what you know?
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3. Dimensions of Consumer Expertise
4. Is A Better than B? How Affect Influences the Marketing and Pricing of Financial Securities
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