Is A Better than B? How Affect Influences the Marketing and Pricing of Financial Securities

Author:

Ang James1,Chua Ansley2,Jiang Danling3

Affiliation:

1. James Ang is professor of finance and the Bank of America Eminent Scholar in Finance at Florida State University, Tallahassee.

2. Ansley Chua is assistant professor of finance at the University of Texas–Pan American, Edinburg.

3. Danling Jiang is the Dean L. Cash Professor of Finance at Florida State University, Tallahassee.

Publisher

Informa UK Limited

Subject

Economics and Econometrics,Finance,Accounting

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