Virtual reality retailing on the web: emerging consumer behavioural patterns
Author:
Affiliation:
1. a ELTRUN-IMES (Interactive Marketing and Electronic Services) Research Group, ELTRUN – The Research Center, Department of Management Science and Technology, Athens University of Economics and Business , 76 Patision Ave., 104–34, Athens, Greece
Publisher
Informa UK Limited
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/09593960903445194
Reference44 articles.
1. Servicescapes: The Impact of Physical Surroundings on Customers and Employees
2. What's real about virtual reality?
3. Erratum
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