1. Desai, P. and Thomas, A. (1998) Cultural diversity: attitudes of ethnie minority populations towards museums and galleries, London, BMRB/Museums and Galleries Commission.
2. Dodd, J. and Sandell, R. (1998) Building Bridges, Guidance for museums and galleries on developing new audiences, London, Museums and Galleries Commission.
3. East, R. (2000) Fact and Fallacy in retention marketing, Kingston University, unpublished paper.
4. Gummesson, E. (1999) Total relationship marketing, rethinking marketing management: from 4Ps to 30Rs, Oxford, Butterworth Heinemann.
5. Harris Qualitative (1997) Children as an audience for museums and galleries, London, The Arts Council of England/Museums and Galleries Commission.