Marketing Archetypes: Applying Jungian Psychology to Marketing Research
Author:
Publisher
Informa UK Limited
Subject
Social Sciences (miscellaneous),Business, Management and Accounting (miscellaneous)
Link
http://www.tandfonline.com/doi/pdf/10.1080/14779633.2016.1192809
Reference65 articles.
1. Dimensions of Brand Personality
2. Using Extremes to Design Products and Segment Markets
3. Competition for attention in the Information (overload) Age
4. Effect of Archetypal Embeds on Feelings: An Indirect Route to Affecting Attitudes?
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