Archetypes and Homophilic Avatars: New Approaches to Studying Far-Right Facebook Practice-Reference-Cited by-同舟云学术

Archetypes and Homophilic Avatars: New Approaches to Studying Far-Right Facebook Practice

Published:2022-02-01 Issue:1 Volume:47 Page:151-171
ISSN:0705-3657
Container-title:Canadian Journal of Communication
language:en
Short-container-title:Canadian Journal of Communication

Author:

Devries Melody¹

Affiliation:

1. Ryerson University

Abstract

Background: The concept of archetypes is often deployed to understand people engaged with far-right or right-wing online content. However, this can lead to essentializing assumptions that overlook how users are mobilized to participate with these politics.Analysis: This article theorizes how users are mobilized to perform far-right politics by conceptualizing them as embodying homophilic avatars, treating online practice as performative and homophily as an online and offline force.Conclusion and implications: Through qualitative analysis on Facebook, the homophilic avatar shows how users are driven to engage with far-right or right-wing content via political performativity and homophily, as opposed to psychological tendencies.

Publisher

University of Toronto Press Inc. (UTPress)

Subject

Communication

Link

https://cjc.utpjournals.press/doi/pdf/10.22230/cjc.2022v47n1a3931

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