Supplier involvement and customer involvement effect on new product development success in the financial service industry
Author:
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/02642060802116354
Reference39 articles.
1. The Customer Contact Model for Organization Design
2. Where to Now in New Product Development Research?
3. The new product development process for commercial financial services
4. Towards a Successful CRM Implementation in Banks: An Integrated Model
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