Conjoint Analysis of Study Abroad Preferences: Key Attributes, Segments and Implications for Increasing Student Participation-Reference-Cited by-同舟云学术

Conjoint Analysis of Study Abroad Preferences: Key Attributes, Segments and Implications for Increasing Student Participation

Published:2008-04-10 Issue:2 Volume:17 Page:189-215
ISSN:0884-1241
Container-title:Journal of Marketing for Higher Education
language:en
Short-container-title:Journal of Marketing for Higher Education

Author:

Garver Michael S.,Divine Richard L.

Publisher

Informa UK Limited

Subject

Marketing,Education

Link

http://www.tandfonline.com/doi/pdf/10.1080/08841240801912427

Reference18 articles.

1. Albers-Miller, Nancy, Prenshaw, Penelope J. and Straughan, Robert D. Study Abroad Programs: An Exploratory Study of Student Perceptions. Proceedings of the American Marketing Association Winter Educators' Conference. pp.65–72.

2. Participation in tertiary study abroad programs: the role of personality

3. Assessing the Impact of Business Study Abroad Programs on Cultural Awareness and Personal Development

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