Effects of Destination Advertising on Financial Returns—A Comparative Analysis of Two Inquiring Methods
Author:
Publisher
Informa UK Limited
Subject
Strategy and Management,Tourism, Leisure and Hospitality Management,Finance
Link
http://www.tandfonline.com/doi/pdf/10.1080/10913211.1998.10653706
Reference17 articles.
1. Toward Higher Quality Conversion Studies: Refining the Numbers Game
2. Improving Coupon Conversion Studies: A Comment
3. The Relationship Between Inquiry and Visitation: What Is (or Should Be) Conversion?
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