Evaluating the effects of an online marketing program: The case of Mexico’s national tourism promotion board-Reference-Cited by-同舟云学术

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Evaluating the effects of an online marketing program: The case of Mexico’s national tourism promotion board

Published:2021-01-25 Issue:4 Volume:31 Page:645-662
ISSN:2163-9159
Container-title:Journal of Global Scholars of Marketing Science
language:en
Short-container-title:Journal of Global Scholars of Marketing Science

Author:

Cruz-Milán Oliver¹^ORCID,Avsar Veysel²

Affiliation:

1. Department of Management and Marketing, College of Business, Texas A&M University-Corpus Christi, Corpus Christi, TX, USA

2. Department of Decision Sciences and Economics, College of Business, Texas A&M University-Corpus Christi, Corpus Christi, TX, USA

Publisher

Informa UK Limited

Subject

Materials Chemistry,Economics and Econometrics,Media Technology,Forestry

Link

https://www.tandfonline.com/doi/pdf/10.1080/21639159.2020.1808824

Reference104 articles.

1. Evaluation of a Tourist Brochure

2. Place branding: Is it marketing, or isn’t it?

3. Anholt, S. (2010). Mexico’s Competitive Identity Report. Obtained from Mexico’s federal government through a public information access request.

4. Identifying and Ranking the Determinants of Tourism Performance

5. Performance evaluation of tourism websites' information quality of four global destination brands: Beijing, Hong Kong, Shanghai, and Taipei

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1. Destination brand personality self-congruity and crime perceptions: Effects on travel intentions;Journal of Destination Marketing & Management;2023-06

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