Trade fairs as an intelligence process: the perspective of companies/exhibitors-Reference-Cited by-同舟云学术

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Trade fairs as an intelligence process: the perspective of companies/exhibitors

Published:2020-12-29 Issue: Volume: Page:1-30
ISSN:1547-0148
Container-title:Journal of Convention & Event Tourism
language:en
Short-container-title:Journal of Convention & Event Tourism

Author:

Silva Pedro Mendonça¹²³^ORCID,Vale Vera Teixeira¹³^ORCID,Moutinho Victor Ferreira⁴^ORCID

Affiliation:

1. Department of Economics, Management, Industrial Engineering and Tourism of the Aveiro University, Portugal

2. Polytechnic of Porto (ISCAP/P. Porto), Porto, Portugal

3. CEOS.PP - Centre for Social and Organizational Studies, Porto, Portugal

4. NECE-Research Center in Business Sciences and Management and Economics Department, University of Beira Interior, Portugal

Publisher

Informa UK Limited

Subject

Tourism, Leisure and Hospitality Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/15470148.2020.1866139

Reference106 articles.

1. The Influence of Marketing Intelligence on Business Competitive Advantage (A Study of Diamond Bank Plc)

2. Business Intelligence for Sustainable Competitive Advantage

3. أثر القدرات التكنولوجية على نجاح المنظمة : دراسة تطبيقية على شركات الاتصالات الخلوية بالمملكة الأردنية الهاشمية

4. The metaefficiency of trade shows: a benchmarking analysis by sector

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1. The use of sales technology by salespeople as an information source and stimulant for intrapreneurship;Revista Galega de Economía;2023-01-26

2. "It's More Than Sales!" Reexamining Exhibitor Motivations: Insights from the Conference Sector;Event Management;2022-11-11

3. Trade show visitors and key technological trends: from a literature review to a conceptual framework;Journal of Business & Industrial Marketing;2022-10-24

4. Trade Fairs and Exhibitions in the Ghanaian Public Sector: Meaning, Relevance, and Requirements;Public Sector Marketing Communications Volume I;2022

5. Examining the Relationship between Sales Force Proactiveness, Network Capability and Sales Performance: Evidence from International Trade Shows;Journal of Promotion Management;2021-12-05

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