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Promotional coordination mechanisms with demand dependent on price and sales efforts

Published:2019-01-02 Issue:1 Volume:36 Page:13-31
ISSN:2168-1015
Container-title:Journal of Industrial and Production Engineering
language:en
Short-container-title:Journal of Industrial and Production Engineering

Author:

Saha Subrata¹²,Modak Nikunja Mohan³⁴,Panda Shibaji⁵,Sana Shib Sankar⁶

Affiliation:

1. Department of Mathematics, Institute of Engineering & Management Salt Lake, Kolkata, India

2. Department of Materials and Production, Aalborg University, Aalborg East, Denmark

3. Department of Mathematics, University of Kalyani, Kalyani, India

4. Palpara Vidyamandir, Chakdaha, West Bengal, India

5. Department of Mathematics, Bengal Institute of Technology, Kolkata, India

6. Kishore Bharati Bhagini Nivedita College, Kolkata, India

Publisher

Informa UK Limited

Subject

Industrial and Manufacturing Engineering,Control and Systems Engineering

Link

https://www.tandfonline.com/doi/pdf/10.1080/21681015.2019.1565451

Reference40 articles.

1. Supply Chain Coordination Under Channel Rebates with Sales Effort Effects

2. Pull Promotions and Channel Coordination

3. Enabling the Willing: Consumer Rebates for Durable Goods

4. Coordinating Contracts for Decentralized Supply Chains with Retailer Promotional Effort

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