A strategic study on dynamic investment of online advertising in two-echelon supply chain disturbed by the spillover effect-Reference-Cited by-同舟云学术

A strategic study on dynamic investment of online advertising in two-echelon supply chain disturbed by the spillover effect

Published:2021-05-13 Issue: Volume: Page:1-45
ISSN:1367-5567
Container-title:International Journal of Logistics Research and Applications
language:en
Short-container-title:International Journal of Logistics Research and Applications

Author:

Zhou Huini¹,Wu Peng²,Tan Yong³

Affiliation:

1. Business School, Yangzhou University, Yangzhou, People’s Republic of China

2. School of Economics and Management, Nanjing University of Science and Technology, Nanjing, People’s Republic of China

3. School of Management, Wuhan Polytechnic University, Wuhan, People’s Republic of China

Funder

National Natural Science Foundation of China

Publisher

Informa UK Limited

Subject

Management Science and Operations Research,Management Information Systems,Business and International Management,Strategy and Management,Management of Technology and Innovation

Link

https://www.tandfonline.com/doi/pdf/10.1080/13675567.2021.1926946

Reference46 articles.

1. Closed-loop Stackelberg strategies with applications in the optimal control of multilevel systems

2. Is targeted advertising always beneficial?

3. Short- and Long-term Effects of Online Advertising: Differences between New and Existing Customers

4. Malice and patience in Rubinstein bargaining

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