Supply chain coordination in advertising and pricing with online advertising fraud-Reference-Cited by-同舟云学术

Supply chain coordination in advertising and pricing with online advertising fraud

Published:2022-12-09 Issue: Volume: Page:1-22
ISSN:1367-5567
Container-title:International Journal of Logistics Research and Applications
language:en
Short-container-title:International Journal of Logistics Research and Applications

Author:

Wang Tao¹²,Feng Gengzhong¹,Jiang Wei³,Chin Kwai-Sang²,Xu Jinpeng⁴

Affiliation:

1. School of Management, Xi’an Jiaotong University, Xi’an, People’s Republic of China

2. Department of Advanced Design and Systems Engineering, City University of Hong Kong, Hong Kong, People’s Republic of China

3. Antai College of Economics and Management, Shanghai Jiao Tong University, Shanghai, People’s Republic of China

4. School of Economics and Management, Xidian University, Xi’an, People’s Republic of China

Publisher

Informa UK Limited

Subject

Management Science and Operations Research,Management Information Systems,Business and International Management,Strategy and Management,Management of Technology and Innovation

Link

https://www.tandfonline.com/doi/pdf/10.1080/13675567.2022.2154751

Reference49 articles.

1. Vertical cooperative advertising and pricing decisions in a manufacturer–retailer supply chain: A game-theoretic approach

2. Cooperative advertising models in supply chain management: A review

3. Benes, Ross. 2019. “Agency Pros say Fraud is Biggest Threat to their Budgets.” https://www.emarketer.com/content/agency-pros-say-fraud-is-biggest-threat-to-their-budgets.

4. Optimal cooperative advertising integration strategy for organizations adding a direct online channel

5. Brandmuscle. 2018. “State of Local Marketing Report.” https://www.brandmuscle.com/resources/the-state-of-local-marketing-report-2018/.