Exploring OTC drug consumers’ perception towards online shopping and digital marketing through qualitative interviews: A sample from Malaysia
Author:
Affiliation:
1. Discipline of Social & Administrative Pharmacy, School of Pharmaceutical Sciences, Universiti Sains Malaysia, Penang, Malaysia
2. Discipline of Clinical Pharmacy, School of Pharmaceutical Sciences, Universiti Sains Malaysia, Penang, Malaysia
Publisher
Informa UK Limited
Subject
Health Policy,Leadership and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/20479700.2022.2163865
Reference33 articles.
1. Prescription and Non-Prescription Drug Classification Systems Across Countries: Lessons Learned for Thailand
Prescription and Non-Prescription Drug Classification Systems Across Countries: Lessons Learned for Thailand
2. Over-the-Counter Medicine Attitudes and Knowledge among University and College Students in Brunei Darussalam: Findings from the First National Survey
3. Statista Research Department. OTC pharmaceuticals market revenue in Malaysia 2016-2025 2021 [05/02/2022]. Available from: https://www.statista.com/forecasts/1198809/revenue-otc-pharmaceutircals-malaysia.
4. The influence of socialization agents on consumer responses to over-the-counter medicine advertising
5. OTC drug advertising in Japan: the role of need for cognition and celebrity endorser credibility
Cited by 5 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Deciphering Factors Contributing to Cost-Effective Medicine Using Machine Learning;Bioengineering;2024-08-12
2. Misuse of Prescription Drugs and Illicit Sales without Prescription in Amravati District;Research Journal of Pharmacology and Pharmacodynamics;2024-05-29
3. What influences consumers’ online medication purchase intentions and behavior? A scoping review;Frontiers in Pharmacology;2024-02-13
4. Do ambiente físico ao online: reflexos da transformação digital nas atitudes do consumidor;ReMark - Revista Brasileira de Marketing;2023-12-18
5. Dönüştürücü Etkiyi Ortaya Çıkarmak: COVID-19 Salgını Dönemindeki Çevrimiçi Alışveriş Deneyimleri Üzerine Nitel Bir Araştırma;Sosyal Mucit Academic Review;2023-06-30
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3