The role of marketing mix (the 7 Ps) in patients’ attitudes to Iranian hospitals based on their kind of ownership (case study in Iran)-Reference-Cited by-同舟云学术

The role of marketing mix (the 7 Ps) in patients’ attitudes to Iranian hospitals based on their kind of ownership (case study in Iran)

Author:

Yaghoubian Samereh¹^ORCID,Jahani Mohammad Ali²,Yazdani-Charati Jamshid³,Mahmoudi Ghahraman⁴

Affiliation:

1. Health Services Management, Hekmat Hospital, Mazandaran Social Security Organization, Sari, Iran

2. Social Determinants of Health Research Center, Health Research Institute, School of Medicine, Babol University of Medical Sciences, Babol, Iran

3. Department of Biostatistics, Health Sciences Research Center, Mazandaran University of Medical Sciences, Sari, Iran

4. Hospital Administration Research CenterSari Branch, Sari Branch, Islamic Azad Unuversity, Sari, Iran

Publisher

Informa UK Limited

Subject

Health Policy,Leadership and Management

Link

Reference23 articles.

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