Different channels for different services: information sources for services with search, experience and credence attributes
Author:
Affiliation:
1. Business Management Department, Public University of Navarra, Pamplona, Spain
2. Institute for Advanced Business Studies (INARBE), Public University of Navarra, Pamplona, Spain
Funder
Ministerio de Economía y Competitividad
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/02642069.2018.1508457
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1. Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions
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4. Customer Channel Migration
5. Estimating Nonresponse Bias in Mail Surveys
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