O2O switching determinants and successful drivers in omnichannel retailing services
Author:
Funder
National Science and Technology Council
Publisher
Springer Science and Business Media LLC
Subject
Strategy and Management,Business and International Management
Link
https://link.springer.com/content/pdf/10.1007/s11628-023-00540-0.pdf
Reference69 articles.
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2. Ameen N, Tarhini A, Shah MH, Nusair K (2021) A cross cultural study of gender differences in omnichannel retailing contexts. J Retail Consum Serv 58:102265. https://doi.org/10.1016/j.jretconser.2020.102265
3. Barney J (1991) Firm resources and sustained competitive advantage. J Manag 17(1):99–120. https://doi.org/10.1177/014920639101700108
4. Bauer JC, Linzmajer M, Nagengast L, Rudolph T, D’Cruz E (2020) Gamifying the digital shopping experience: games without monetary participation incentives increase customer satisfaction and loyalty. J Serv Manag 31(3):563–595. https://doi.org/10.1108/JOSM-10-2018-0347
5. Bayliss C, Martins do LC, Juan AA, (2020) A two-phase local search with a discrete-event heuristic for the omnichannel vehicle routing problem. Comput Ind Eng 148:106695. https://doi.org/10.1016/j.cie.2020.106695
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