The effects of incentive types and appeal regulatory framing in travel advertising
Author:
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/02642069.2010.545878
Reference36 articles.
1. Understanding Regulatory Fit
2. Framing and Sales Promotions: The Characteristics of a ″Good Deal″
3. Regulatory Fit and Persuasion: Transfer From "Feeling Right."
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