Marketing to the mature learner: exploring the role of web communications
Author:
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/02642069.2013.763342
Reference25 articles.
1. Higher education: marketing in a quasi-commercial service industry
2. Segmenting the grey market: the case for fifty‐plus “lifegroups”
3. Marketing Models in Education: Students as Customers, Products, or Partners
4. Strategic Planning in Higher Education
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