Anticipated emotion in planned versus unplanned purchase: scale development and validation
Author:
Affiliation:
1. Department of Business Administration and Economics, Mazoon College, Muscat, Oman
2. Department of Management & Humanities, Universiti Teknologi PETRONAS, Bandar Seri Iskandar, Malaysia
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/02642069.2020.1779224
Reference56 articles.
1. Enhancing loyalty: When improving consumer satisfaction and delight matters
2. Action versus inaction: anticipated affect in the theory of planned behavior
3. Approach and Avoidance Motivation: Investigating Hedonic Consumption in a Retail Setting
4. The Role of Anticipated Emotions in Purchase Intentions
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