Towards a typology of negative engagement behavior in social media-Reference-Cited by-同舟云学术

Towards a typology of negative engagement behavior in social media

Published:2022-09-22 Issue:3-4 Volume:43 Page:238-259
ISSN:0264-2069
Container-title:The Service Industries Journal
language:en
Short-container-title:The Service Industries Journal

Author:

Lievonen Matias¹^ORCID,Bowden Jana²^ORCID,Luoma-aho Vilma¹^ORCID

Affiliation:

1. Jyvaskyla University School of Business and Economics, University of Jyvaskyla, Jyvaskyla, Finland

2. Department of Marketing, Macquarie Business School, Macquarie University, Sydney, Australia

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/02642069.2022.2121961

Reference99 articles.

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4. Negative customer engagement behaviour: the interplay of intensity and valence in online networks

5. Conceptualizing negatively valenced influencing behavior: forms and triggers

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