Be congruent and I will be loyal: the case of sport services
Author:
Affiliation:
1. Catholic University of Valencia, Godella, Spain;
2. Universitat Jaume I, Castello de la Plana, Spain;
3. Lithuanian Sports University, Kaunas, Lithuania
Publisher
Informa UK Limited
Subject
Cultural Studies
Link
https://www.tandfonline.com/doi/pdf/10.1080/17430437.2019.1607305
Reference69 articles.
1. Involvement and Image Transfer in Sports Sponsorship
2. Customer loyalty and complex services
3. The differing and mediating roles of trust and relationship commitment in service relationship maintenance and development
4. On the evaluation of structural equation models
5. Consumer-brand congruence and conspicuousness: an international comparison
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