How can the management of fitness centres be improved through corporate image and brand image?-Reference-Cited by-同舟云学术

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How can the management of fitness centres be improved through corporate image and brand image?

Published:2021-10-30 Issue: Volume: Page:1-19
ISSN:1331-677X
Container-title:Economic Research-Ekonomska Istraživanja
language:en
Short-container-title:Economic Research-Ekonomska Istraživanja

Author:

Alguacil M.¹^ORCID,García-Fernández J.²^ORCID,Calabuig F.¹^ORCID,Gálvez-Ruiz P.³^ORCID

Affiliation:

1. Faculty of Sport Sciences, Department of Physical Education and Sport, University of Valencia, Valencia, Spain

2. Department of Physical Education and Sport, University of Sevilla, Sevilla, Spain

3. Sport Management, Valencian International University, Valencia, Spain

Publisher

Informa UK Limited

Subject

Economics and Econometrics

Link

https://www.tandfonline.com/doi/pdf/10.1080/1331677X.2021.1995458

Reference113 articles.

1. Abu Zayyad, H. M., Obeidat, Z. M., Alshurideh, M. T., Abuhashesh, M., Maqableh, M. & Masa’deh, R. E. (2021). Corporate social responsibility and patronage intentions: The mediating effect of brand credibility. Journal of Marketing Communications, 27(5), 510–533. https://doi.org/10.1080/13527266.2020.1728565

2. Influence of brand relationship on customer attitude toward integrated resort brands: a cognitive, affective, and conative perspective

3. Be congruent and I will be loyal: the case of sport services

4. How corporate social responsibility boosts firm financial performance: The mediating role of corporate image and customer satisfaction

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1. Brand perception and its relationships to satisfaction with a virtual sporting event;International Journal of Sports Marketing and Sponsorship;2024-07-11

2. In City Branding, Investigation of the Effect of Trust in the City and the Personality of the city on Brand Dependency: The Case of Aydın Province;Fiscaoeconomia;2023-09-18

3. The effect of perceived quality and customer engagement on the loyalty of users of Spanish fitness centres;Academia Revista Latinoamericana de Administración;2023-09-07

4. Effect of service experience, engagement and satisfaction on the future intentions of customers of a sports services;Heliyon;2023-07

5. Local Impact of a Sports Centre: Effects on Future Intentions;Sustainability;2023-03-22

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