Consumer Engagement with Brand Posts on Social Media in Consecutive Stages of the Customer Journey-Reference-Cited by-同舟云学术

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Consumer Engagement with Brand Posts on Social Media in Consecutive Stages of the Customer Journey

Published:2020-01-01 Issue:1 Volume:24 Page:53-77
ISSN:1086-4415
Container-title:International Journal of Electronic Commerce
language:en
Short-container-title:International Journal of Electronic Commerce

Author:

Demmers Joris¹^ORCID,Weltevreden Jesse W. J.²,van Dolen Willemijn M.³

Affiliation:

1. Monash Business School, Monash University, Caulfield East, Australia

2. Centre for Applied Research on Business and Economics, Amsterdam University of Applied Sciences, Amsterdam, the Netherlands

3. Amsterdam Business School, University of Amsterdam, Amsterdam, the Netherlands

Publisher

Informa UK Limited

Subject

Economics and Econometrics,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/10864415.2019.1683701

Reference72 articles.

1. A Unified Model for the Adoption of Electronic Word of Mouth on Social Network Sites: Facebook as the Exemplar

2. Integration theory and attitude change.

3. Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value

4. The Impact of Different Touchpoints on Brand Consideration

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