Online Content Creators’ and Viewers’ Interdependent Journeys-Reference-Cited by-同舟云学术

Online Content Creators’ and Viewers’ Interdependent Journeys

Published:2024-07-02 Issue:3 Volume:45 Page:296-318
ISSN:1533-2969
Container-title:Services Marketing Quarterly
language:en
Short-container-title:Services Marketing Quarterly

Author:

Hollebeek Linda D.¹²³⁴⁵^ORCID,Anselmsson Johan⁶,Adomaviciute-Sakalauske Karina²,Krumm Kristo⁴,Jansson Johan⁴^ORCID,Wait Marius⁶,Ooi Beewah⁷,Riivits-Arkonsuo Iivi³,Lubbe Isolde⁶

Affiliation:

1. Department of Marketing Strategy & Innovation, Sunway Business School, Kuala Lumpur, Malaysia

2. Department of Marketing, Vilnius University, Vilnius, Lithuania

3. Department of Business Administration, Tallinn University of Technology, Tallinn, Estonia

4. Department of Business Administration, Umea University, Umea, Sweden

5. Department of Business Administration, Lund University, Lund, Sweden

6. Department of Marketing Management, University of Johannesburg, Johannesburg, South Africa

7. School of Accounting and Finance, Asia Pacific University of Technology & Innovation, Kuala Lumpur, Malaysia

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/15332969.2024.2364128

Reference114 articles.

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2. Adam M. (2018). Improving complex sale cycles and performance by using machine learning and predictive analytics to understand the customer journey [Thesis]. MIT Sloan School of Management. https://dspace.mit.edu/handle/1721.1/118010

3. Relationships in Business Markets: Exchange Episodes, Value Creation, and their Empirical Assessment

4. Ausique J. Codreneau O. & Hassan A. (2022). Customer journey performance of a company. https://repository.urosario.edu.co/items/47c1e14f-6484-4ec8-be30-655a30183f65.

5. Axon S. (2022). Meta announces plans to monetize the Metaverse and creators not happy. https://arstechnica.com/gadgets/2022/04/meta-will-take-almost-half-of-revenue-from-creators-on-its-metaverse-platform/.