Consumer’s Electronic Word-of-Mouth Adoption: The Trust Transfer Perspective
Author:
Publisher
Informa UK Limited
Subject
Economics and Econometrics,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/10864415.2019.1655207
Reference88 articles.
1. “Do We Believe in TripAdvisor?” Examining Credibility Perceptions and Online Travelers’ Attitude toward Using User-Generated Content
2. Helpfulness of Online Consumer Reviews: Readers' Objectives and Review Cues
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