More Personalized, More Useful? Reinvestigating Recommendation Mechanisms in E-Commerce
Author:
Affiliation:
1. IESEG School of Management, Lille, France
2. Institute of Service Science, National Tsing Hua University, Taiwan
Publisher
Informa UK Limited
Subject
Economics and Econometrics,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/10864415.2021.2010006
Reference72 articles.
1. Effects of Online Recommendations on Consumers’ Willingness to Pay
2. Alonso, B. What Is 1 to 1 Personalization? 2020. https://kibocommerce.com/blog/what-is-1-to-1-personalization (accessed March 2021).
3. Putting one-to-one marketing to work: Personalization, customization, and choice
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