NFTByBrands: Value Identification Framework for Analysis and Design of NFT Initiatives

Author:

Deventer Claire,de Sousa Victor Amaral,Pirnay Lhorie

Publisher

Informa UK Limited

Subject

Economics and Econometrics,Business and International Management

Reference80 articles.

1. Pride of Ownership: An Identity-Based Model

2. The Social Influence of Brand Community: Evidence from European Car Clubs

3. American Marketing Association. Definition of marketing. https://www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspx (accessed on February 15 2023).

4. Deventer C.; Amaral de Sousa V.; and Pirnay L. Data set: Sample and analysis of NFT initiatives. https://github.com/AnonymousRsrchr/IJEC-NFTByBrands (accessed on July 7 2023).

5. On the symbolic meanings of souvenirs for children;Baker S.M.;Research in Consumer Behavior,2006

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