Effect of Online Review Chunking on Product Attitude: The Moderating Role of Motivation to Think
Author:
Publisher
Informa UK Limited
Subject
Economics and Econometrics,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10864415.2016.1121763
Reference63 articles.
1. Establishing Trust in Electronic Commerce Through Online Word of Mouth: An Examination Across Genders
2. Helpfulness of Online Consumer Reviews: Readers' Objectives and Review Cues
3. Affective Responses Mediating Acceptance of Advertising
4. Memory-based versus on-line processing: Implications for attitude strength
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