Consumer Attitudes Toward Mobile Advertising: An Empirical Study-Reference-Cited by-同舟云学术

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Consumer Attitudes Toward Mobile Advertising: An Empirical Study

Published:2004-04 Issue:3 Volume:8 Page:65-78
ISSN:1086-4415
Container-title:International Journal of Electronic Commerce
language:en
Short-container-title:International Journal of Electronic Commerce

Author:

Tsang Melody M.¹,Ho Shu-Chun²,Liang Ting-Peng³

Affiliation:

1. a Business Development and Marketing Division of Rock Mobile in Taiwan

2. b Information Management at Shu-Te University, Taiwan and Information Management at National Sun Yat-Sen University, Taiwan

3. c Information Systems at National Sun Yat-Sen University in Taiwan

Publisher

Informa UK Limited

Subject

Economics and Econometrics,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/10864415.2004.11044301

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