The Effect of Rating Scale Design on Extreme Response Tendency in Consumer Product Ratings
Author:
Publisher
Informa UK Limited
Subject
Economics and Econometrics,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/10864415.2016.1234290
Reference81 articles.
1. Simple rating scale formats: exploring extreme response
2. Harnessing the Influence of Social Proof in Online Shopping: The Effect of Electronic Word of Mouth on Sales of Digital Microproducts
3. An Investigation Into the Factors Influencing Extreme-Response Style
4. Do emotions matter? Coherent preferences under anchoring and emotional effects
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