Targeted Change: Using Behavioral Segmentation to Identify and Understand Plastic Consumers and How They Respond to Media Communications
Author:
Affiliation:
1. BehaviourWorks Australia, Monash Sustainable Development Institute, Monash University, Clayton, Australia
2. School of Social Sciences, Faculty of Arts, Monash University, Clayton, Australia
Funder
Australian Government Research Training Program
Victorian Department of Environment, Land, Water and Planning
Sustainability Victoria
Publisher
Informa UK Limited
Subject
Management, Monitoring, Policy and Law,Environmental Science (miscellaneous)
Link
https://www.tandfonline.com/doi/pdf/10.1080/17524032.2021.1956558
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1. Social Marketing: Its Definition and Domain
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