Increasing Advertising Literacy to Unveil Disinformation in Green Advertising
Author:
Affiliation:
1. Department of Media and Communication, Ludwig-Maximilians-University Munich, Munich, Germany
2. Erasmus School of History, Culture and Communication, Erasmus University Rotterdam, Rotterdam, Netherlands
Funder
European Erasmus+ teaching exchange program
Publisher
Informa UK Limited
Subject
Management, Monitoring, Policy and Law,Environmental Science (miscellaneous)
Link
https://www.tandfonline.com/doi/pdf/10.1080/17524032.2021.1919171
Reference48 articles.
1. Key trends in environmental advertising across 30 years in National Geographic magazine
2. Attitude-behavior relations: A theoretical analysis and review of empirical research.
3. “I Drink It Anyway and I Know I Shouldn't”: Understanding Green Consumers' Positive Evaluations of Norm-violating Non-green Products and Misleading Green Advertising
4. It's Not Easy Being Green … Or Is It? A Content Analysis of Environmental Claims in Magazine Advertisements from the United States and United Kingdom
5. Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content
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