Developing a Strategic Marketing Plan for Academic Library E-resources to Optimize Return on Investment
Author:
Affiliation:
1. Borough of Manhattan Community College, The City University of New York, New York City, NY, USA
Publisher
Informa UK Limited
Subject
Library and Information Sciences,Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/02763915.2019.1661735
Reference21 articles.
1. Promoting and Marketing E-Resources
2. Marketing of Library Resources and Services: A Structured Literature Review
3. Basic Marketing and Promotion Concepts
4. How to Develop a Marketing Plan for an Academic Library
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1. Academic library marketing in the post-COVID world;The Journal of Academic Librarianship;2023-07
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