How to Develop a Marketing Plan for an Academic Library-Reference-Cited by-同舟云学术

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How to Develop a Marketing Plan for an Academic Library

Published:2007-10-18 Issue:1 Volume:25 Page:51-68
ISSN:0731-7131
Container-title:Technical Services Quarterly
language:en
Short-container-title:Technical Services Quarterly

Author:

Duke Lynda M.,Tucker Toni

Publisher

Informa UK Limited

Subject

Library and Information Sciences,Computer Science Applications

Link

http://www.tandfonline.com/doi/pdf/10.1300/J124v25n01_05

Reference8 articles.

1. Information policy

2. CRL—Academic and Research Library Campaign. http://www.ala.org/ala/pio/campaign/academicresearch/academicresearch.htm.

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