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Online reputation and user engagement as strategic resources of museums

  • Published:2020-08-10 Issue:6 Volume:36 Page:553-568
  • ISSN:0964-7775
  • Container-title:Museum Management and Curatorship
  • language:en
  • Short-container-title:Museum Management and Curatorship

Author:

Fernández-Hernández Ruth12ORCID,Vacas-Guerrero Trinidad3ORCID,García-Muiña Fernando E.4ORCID

Affiliation:

1. International Doctoral School, Rey Juan Carlos University, Madrid, Spain

2. Communication and Marketing, ESIC Business & Marketing School

3. Human Geography, Rey Juan Carlos University, Madrid, Spain

4. Business Administration, Rey Juan Carlos University, Madrid, Spain

Publisher

Informa UK Limited

Subject

Tourism, Leisure and Hospitality Management,Visual Arts and Performing Arts,Business and International Management

Reference96 articles.

1. Aljahdali, M. 2016. “Exploring TripAdvisor Online Reviews: The Case of George Eastman Museum.” Thesis, Rochester Institute of Technology.

2. Harnessing the Influence of Social Proof in Online Shopping: The Effect of Electronic Word of Mouth on Sales of Digital Microproducts

3. A journey through the museum: Visit factors that prevent or further visitor satiation

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1. Instagram communication strategies of European museums;Cogent Arts & Humanities;2024-06-20

2. Growth of digital brand name through customer satisfaction with big data analytics in the hospitality sector after the COVID-19 crisis;International Journal of Information Management Data Insights;2023-11

3. ExhibitXplorer: Enabling Personalized Content Delivery in Museums Using Contextual Geofencing and Artificial Intelligence;ISPRS International Journal of Geo-Information;2023-10-22

4. Generation Z's attitudes toward virtual tourism: the impact of implicit and explicit attitudes;EuroMed Journal of Business;2023-09-14

5. User Generated Content Contribution to Museum Experience Design;Routledge Handbook of Trends and Issues in Tourism Sustainability, Planning and Development, Management, and Technology;2023-07-10
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