Integrating Cross-Cultural Marketing Research Training in International Business Education Programs: It's Time, and Here's Why and How

Author:

Taylor Ruth Lesher,Brodowsky Glen H.

Publisher

Informa UK Limited

Subject

Business, Management and Accounting (miscellaneous),Education

Reference28 articles.

1. Scholarship of Teaching International Business: Challenges and Opportunities

2. Albaum, Gerald and Duerr, Edwin. 2012. “International Marketing and Export Management”. In , 7th, Upper Saddle River, NJ: Prentice Hall.

3. An Assessment of Theoretical and Methodological Development in International Marketing: 1980-1990

4. Cateora, Philp, Gilly, Mary C. and Graham, John. 2011. “International Marketing”. In , 15th, New York, NY: McGraw-Hill Irwin.

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