Retailing and ordering strategies for online apparel retailers facing bracketing purchase behaviour

Author:

Xu Yadong1,Hua Guowei12,Cheng T. C. E.3,Choi Tsan-Ming4,Li Yisong1,Liu Shuai1

Affiliation:

1. School of Economics and Management, Beijing Jiaotong University, Beijing, People’s Republic of China

2. National Academy of Economic Security, Beijing Jiaotong University, Beijing, People’s Republic of China

3. Department of Logistics and Maritime Studies, The Hong Kong Polytechnic University, Hung Hom, Hong Kong SAR

4. Department and Graduate Institute of Business Administration, College of Management, National Taiwan University, Taipei, Taiwan

Funder

National Natural Science Foundation of China

Fundamental Research Funds for the Central Universities

The Beijing Logistics Informatics Research Base

Publisher

Informa UK Limited

Subject

Industrial and Manufacturing Engineering,Management Science and Operations Research,Strategy and Management

Reference41 articles.

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2. Accenture. 2018. Returns - The Value Conundrum. https://www.accenture.com/_acnmedia/pdf-95/accenture-postal-vision-2020-returns-slideshare.pdf.

3. Managing consumer returns with technology-enabled countermeasures

4. Product returns management: a comprehensive review and future research agenda

5. Appriss Retail. 2021. Customer Returns in the Retail Industry. https://cdn.nrf.com/sites/default/files/2022-01/Customer%20Returns%20in%20the%20Retail%20Industry%202021.pdf.

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