From Left to Right: Processing Acronyms Referring to Names of Political Parties Activates Spatial Associations

Abstract

In line with previous studies, showing that abstract concepts like “power” or “god” implicitly activate spatial associations, in the present study we hypothesized that spatial associations are coactivated during the processing of acronyms referring to names of political parties as well. In four studies, it was found that the reading of these acronyms was accompanied by the implicit activation of spatial left–right associations. That is, participants responded faster to left-wing parties by means of a left-hand button press and vice versa for right-wing parties (Experiments 1 to 3), and participants responded faster when a political acronym was presented at the side of the screen corresponding to the political orientation of the acronym (Experiment 4). Interestingly, a correlation was observed between the effect size for left-wing parties and participants’ political preferences, suggesting that the reaction time effects reflect the perceived distance of a party to one's own political orientation. Together these findings indicate that spatial representations activated in response to political acronyms do not simply reflect lexical–semantic associations or spatial metaphors, but representations of parties’ political orientation relative to one's own sociopolitical position.