Carving Start-up Character: Effects of Symmetrical Communication on Start-up Corporate Character, Customer-Start-up Identification, and Customer Advocacy-Reference-Cited by-同舟云学术

Carving Start-up Character: Effects of Symmetrical Communication on Start-up Corporate Character, Customer-Start-up Identification, and Customer Advocacy

Published:2022-03-15 Issue:2 Volume:16 Page:239-254
ISSN:1553-118X
Container-title:International Journal of Strategic Communication
language:en
Short-container-title:International Journal of Strategic Communication

Author:

Ji Yi Grace¹^ORCID,Chen Zifei Fay²^ORCID,Men Linjuan Rita³

Affiliation:

1. College of Communication, Boston University, Boston, USA

2. Communication Studies Department, University of San Fransisco, San Francisco, USA

3. College of Journalism and Communications, University of Florida, Gainesville, USA

Publisher

Informa UK Limited

Subject

Sociology and Political Science,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/1553118X.2021.2014502

Reference64 articles.

1. Dimensions of Brand Personality

2. Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.

3. Corporate identity, corporate branding and corporate reputations

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5. An Investigation of Factors Affecting Brand Advertising Success and Effectiveness

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