Conditions of One-Way and Two-Way Approaches in Strategic Start-Up Communication: A Qualitative Comparative Analysis (QCA)
Author:
Affiliation:
1. Media Faculty, Macromedia University of Applied Sciences, Hamburg, Germany
2. Department of Communication and Cultural Management, Leuphana University, Lueneburg, Germany
3. University of Cooperative Education, Lueneburg, Germany
Publisher
Informa UK Limited
Subject
Sociology and Political Science,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/1553118X.2021.1994408
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